When you’re exploring the idea of selling your home to a cash buyer, one of the most important — yet often overlooked — factors is who you’re actually dealing with. In an industry full of generic websites, stock photos, and faceless companies, knowing who to trust can feel overwhelming.
Let’s be clear: first impressions matter — especially when you’re making a big financial decision like selling your home.
🚩 Red Flags to Watch For
Not all homebuyers are created equal. Here are some common warning signs that should make you pause:
- No names or faces anywhere on their site
- Stock photos of “team members” instead of real people
- A brand name you can’t trace to any real person or business
- No reviews or only vague testimonials
- No clear business location or online presence
If you can’t verify who they are with a quick search or see any sign of a local presence — that’s a problem.
🏠 Why Local Presence and Visibility Matter
Working with a cash buyer is about more than just price — it’s about trust, communication, and reliability. You deserve to work with a buyer who is transparent, available, and actually based in your community. Someone who isn’t just trying to close fast, but actually wants to solve your situation the right way.
At Brett Buys Roc Houses, we believe in putting our name and face on everything we do. We’re not hiding behind a brand — we are the brand. You’ll see who we are, where we live, and how we operate — with integrity, empathy, and honesty. That’s why we’ve earned the trust of homeowners all across Rochester and Monroe County.
🔎 So How Do You Know Who the Real Deal Is?
It comes down to transparency:
- Can you find them online?
- Do they show their face and reputation openly?
- Are they local — and can they prove it?
- Do they have real testimonials and reviews?
If the answer is “no” — think twice.
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